NortonLifeLock (NLOK) launches AntiTrack to protect online privacy



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NortonLifeLock NLOK recently extended its privacy offering by launching Norton AntiTrack. The recently introduced privacy offering will help users protect their digital fingerprints.

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AntiTrack is an app and browser extension that prevents businesses and websites from tracking online activity and collecting users’ personal data. Its other key features include blocking tracking cookies which prevents third parties from tracking online activity.

The app also allows faster loading of web pages by blocking trackers and fingerprint technology. The tracking dashboard feature provides visibility and insight into third party tracking attempts.

Darren Shou, Chief Technology Officer, NortonLifeLock, said: “As people are spending more time online than ever before, we are seeing increasing interest in protecting privacy online. Yet despite many privacy tools available, most businesses can still identify us. via unique characteristics that create a fingerprint. He added, “With Norton AntiTrack, we are offering new ways to help put control back in the hands of consumers so they can help protect their privacy online.

The all-new AntiTrack is currently available in the US for Windows devices and supports Alphabetof GOOGL Google Chrome, Mozilla FireFox and Microsoft MSFT Edge browsers. Pricing starts at $ 39.99 for existing customers and $ 49.99 for a device per year.

NortonLifeLock makes continuous efforts to attract individuals and businesses by introducing various Internet security solutions.

The company has deployed solutions, such as Norton 360 for gamers, which promotes cybersecurity in the gaming space, and Norton 360 with LifeLock for the family, an all-in-one protection plan to help protect identities, devices and online privacy for the whole family. It also expanded its privacy offering by introducing the Privacy Monitoring Assistant, which helps customers regain control over their personal information.

It also launched Norton Anti-virus software for small businesses that helps them secure and manage their information-driven businesses.

Additionally, in an effort to expand its product portfolio and global reach, NortonLifeLock recently entered into an agreement to acquire UK-based cybersecurity company Avast Plc in a cash and in-kind deal. actions. The merger agreement values ​​the entire ordinary share capital of Avast between $ 8.1 billion and $ 8.6 billion, depending on the election of its shareholders.

The merger will combine two broad and complementary product portfolios, helping NortonLifeLock to become a global leader in the consumer security software market. Avast primarily manufactures free and premium security software for desktops and mobile devices, while NortonLifeLock deals with consumer cybersecurity. The acquisition of Avast will help NortonLifeLock improve its product portfolio and customer base.

The new capabilities are likely to drive innovation in the company’s product portfolio, as well as boost user acquisition and engagement on its platform, thereby helping revenue.

Rank of Zacks and a choice of key

Currently, NortonLifeLock carries a Zacks Rank # 3 (Hold).

A better ranked stock in the wider tech sector is NVIDIA Corporation NVDA, which currently carries a Zacks Rank # 2. NVIDIA’s long-term expected earnings growth rate is currently set at 19.5%. You can see The full list of today’s Zacks # 1 Rank (Strong Buy) stocks here.

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